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At 50/50 Poker we have found a way to immediately increase “Net” revenue 10, 20 or 30% and even more over time for both off and online poker tournaments. What we have developed is a tournament within a tournament that doesn’t require more tables, dealers or more players. It’s called the Top 50.
In this tournament, within a tournament, every player that is signed up for a tournament is offered the chance to participate in the Top 50. The Top 50 cost is the same as the buy-in for the original tournament with a 15-20% discount in the house revenue from the original tournament. The players in the Top 50 are betting that they can finish in the top 50% of the players signed up for the original tournament. When a casino or online site decides to use the Top 50 to increase revenue, it is a very simple process.
To begin with every player in their database prior to when the first tournament Top 50 is available, is sent an email that says this:
“When you sign up for a tournament, you are making a bet you can finish in the top 10 or 15% of the field. Why not make a bet that you can finish in the top 50% and pay for your original buy in? Please watch this short video."
Included in the email will be an explainer video. It will follow up with the details of exactly how the Top 50 works, cost and payouts. The explainer video is also set on the front page of their website.
Once the Top 50 is introduced and is being used, the next marketing tool is implemented. When a player signs up for a tournament, they are asked, "Would you like to sign up for the Top 50 Tournament within a Tournament.” If they aren’t sure what it is, it can be easily explained and/or a they can be sent to the website.
Once the tournament has begun and players have signed up for the Top 50 Tournament within a Tournament, this announcement would be made.
“Today we have (# of players) in our Top 50 Tournament within a Tournament and the prize pool is (total $ amount.)”
The last step would be to announce the results when 50% of the players have been eliminated.
“In our Top 50 Tournament within a Tournament we have (# players) sharing the prize pool of (total $) and each player will be receiving
(amount ). Congratulations!”
We did a survey* of tournament poker players to analyze how tournament players would view the Top 50 Tournament within a Tournament and more importantly would they play in it. 83% said they would play in the Top 50 and 47% said they would play in it every time. The results are amazing, not only for the percentage of people that would play but also their comments. There is no question that our Top 50 Tournament within a Tournament will be immediately successful and create a significant increase in net revenue.
Click Here to review estimated casino revenue and player payout
* The survey was done on Facebook at “Action Now Sports Poker” by Ladies Poker Hall of Fame member and WSOP Champion Terry King. These results are verifiable.
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